The content will be supported by television and social media advertising.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” said Adam Greenblatt, Jersey City-based BetMGM’s CEO. “This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
BetMGM’s brand, odds and promotions will be incorporated into SportsGrid’s most popular shows. Additionally, SportsGrid will have access to BetMGM’s trading team and brand ambassadors to create unique insider content for the network.
Louis Maione, co-founder and president of SportsGrid, said: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”
SportsGrid signed a long-term lease with Somerset Development last month at Bell Works in Holmdel, bringing its live sports wagering programming to the SG Studios & Production Hub, located inside the Bell Works office community.