Mall at Short Hills to open studio for luxury electric vehicles

The Mall at Short Hills will be home to Lucid Group‘s newest studio for luxury electric vehicles.

With a grand opening set for Saturday, this location is the first in a series of studio and service center openings in the Northeast and serves as the 22nd in California-based Lucid Group’s growing North American retail network.

Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic.

Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation and diversity of its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching the Lucid Air lineup of luxury, high-performance EVs with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

“Our new studio in Short Hills will bring significant visibility for the Lucid Air in a state that has expressed its commitment to EVs and will help us to further our mission to inspire the adoption of sustainable energy,” said Zak Edson, vice president of sales and service of Lucid.

New Jersey has long sought to encourage new business growth as part of its electrification goals. Lucid looks forward to making further investments and hiring in the state as the Legislature considers equitable treatment for consumers and electric vehicle manufacturers in alignment with those efforts.