Zelis announces new chief marketing officer

Heather Valteris will be joining Zelis as its chief marketing officer and a member of the Operating Committee, according to a Monday announcement from the Bedminster-based company.

With more than 20 years of experience driving positive change in global Fortune 100 companies, Valteris will lead Zelis’ marketing strategy to build upon its market position, drive measurable business growth and position the company for its next chapter.

Valteris joins Zelis from Cigna, where she served as the chief marketing officer for international markets and was responsible for building awareness of and demand for the Cigna brand across 19 countries.

“We are thrilled to welcome Heather to Zelis and our leadership team,” said Amanda Eisel, CEO of Zelis. “In addition to her impressive marketing background, Heather’s experience driving global brand strategy is complementary to Zelis as we continue our rapid expansion and transformation of health care payments.”

Prior to Cigna, Valteris spent more than 20 years leading marketing teams in the financial services and technology industries. Her roles included building a marketing analytics consulting practice for SAS, serving as CMO for a GE Capital joint venture with Hyundai in South Korea, designing and leading the direct marketing function for the GE U.S. Consumer Finance business, as well as various positions in both Citibank and MBNA.

“I’m excited to begin working with the incredible team at Zelis,” Valteris said. “The critical work they are doing to remove friction and complexity from our health care system has really impressed me. It will be a privilege to help Zelis accelerate and expand the impact they are having on the entire healthcare ecosystem.”