Playtech partners with betPARX to relaunch igaming and sports betting app in N.J., Pa.

Playtech said Wednesday that it partnered with BetParx’s app to relaunch its igaming and sports betting apps in New Jersey and Pennsylvania. Now powered by Playtech’s IMS platform and Player Account Management, this is the first time the IMS platform has featured in either state.

The apps for the online division of Pennsylvania’s largest casino feature sports and online gaming content, including a number of titles developed by Playtech’s own Origins and Rarestone studios.

“We are thrilled to continue to grow Playtech’s igaming and sports betting partnership with BetParx in other U.S. markets,” said Mor Weizer, CEO of Playtech.

“Playtech’s industry-leading software and expertise provide a high-quality customer experience, and this is exactly what the highly sophisticated consumer market in the U.S. requires. We look forward to further expanding our footprint in the U.S. and working with BetParx to deliver world-class gambling and sports betting entertainment across multiple states and products.”

The initial partnership between Parx Casino and Playtech was first announced in February last year.

“We are incredibly proud to be launching BetParx in conjunction with an industry leading technology provider in Playtech,” said Matthew Cullen, senior vice president of igaming and sports for BetParx. “We’ve made the sign up and deposit and cash-out processes as simple and smooth as anything in the industry.

“Plus, we’ve created a product that ensures a great experience to any user, casino or sports.”