Spiezle Architectural Group refreshes brand to align with continued growth; launches new website

Spiezle Architectural Group of Hamilton on Wednesday announced a rebrand, complete with a newly designed website.

Catalyzed by new service offerings and recent acquisitions, Spiezle said its new look reflects the firm’s growth and values:

“People. Passion. Purpose.”

The company’s new tagline celebrates its employee-owners, whose passion makes a positive impact in the lives of the firm’s clients, the spaces they inhabit and the world. The logo is a representation of those individuals, and Spiezle, stepping into the future.

“We are excited and proud to debut our new brand and company website to our clients, partners and employee-owners,” said Thomas Perrino, CEO and president of the firm. “The brand is a modern interpretation of who we are today and the inclusiveness, innovation and forward progress we continue to promote. We are excited to share our new brand, along with our new website that highlights our talented staff, service offerings and design portfolio.”

The website’s update showcases projects from all aspects of Spiezle’s portfolio, highlighting expertise in education, senior living, health care, corporate/commercial, government, hospitality, landscape architecture, electrical engineering, urban planning, interior design, furniture procurement and multifamily residential projects. Additionally, Spiezle’s Our Team section of the website highlights the firm’s thought leadership across all offices and markets.

“Our goal was to create an engaging brand that represented our company culture and positions us for the next step forward in our growth,” said Jaime Sliker, creative marketing director with the firm. “We love design, and we love what we do. Our new brand and website convey our design excellence, our openness and our personality.”