Unlike other things businesses need every day, like cash flow or sales, trust can be hard to measure. To try to fill that gap, Newsweek and Statista on Wednesday presented their inaugural list of America’s Most Trusted Companies, with 13 from New Jersey ranking among the Top 400 across 22 industries.
Newsweek says America’s Most Trusted Companies were identified by an independent survey based on a sample of approximately 50,000 U.S. residents who rated companies based on the three touchpoints of trust: consumer, investor and employee. A total of 110,000 evaluations were submitted. Those from New Jersey came from industries such as Consulting & Professional Services, Consumer Goods, Energy & Utilities, Food & Beverage, Health Care & Life Sciences, Media & Entertainment, Retail, Software & Telecommunications and Textiles, Clothing & Luxury Goods.
Respondents were asked about companies they knew well and were asked, among other things, if they believed individual companies treated their customers fairly, treated their employees fairly and would be good long-term investments.
Camden-based Campbell Soup Co. ranked No. 1 in the Food & Beverage industry on Newsweek’s list.
“For generations, Campbell has earned trust by making food people love and by acting with character, integrity and transparency in everything we do,” said Mark Clouse, Campbell’s CEO and president. “This recognition is a testament to the care that our more than 14,000 employees demonstrate to each other, our customers, consumers and communities.”
Those from New Jersey that made the list include:
- Automatic Data Processing Inc.
- Church & Dwight Church
- Bed Bath & Beyond
- American Water Works Co.
- Campbell Soup Co.
- B&G Foods Inc.
- Becton, Dickinson & Co.
- Merck & Co.
- John Wiley & Sons Inc.
- Barnes & Noble Education Inc.
- Burlington Stores Inc.
- Vonage Holdings Corp.
- Children’s Place Inc.
To see the full list of America’s Most Trusted Companies, click here.