iCIMS acquires Candidate.ID to bring marketing automation to talent acquisition

Talent cloud company iCIMS has made its first acquisition of 2022 with Candidate.ID Ltd., according to a Tuesday announcement.

Candidate.ID provides marketing automation for pipelining, nurturing and recruiting talent.

The acquisition strengthens Holmdel-based iCIMS’ platform with a marketing automation platform specifically designed for recruiters.

“From my time leading Marketo, I know firsthand the transformational power of marketing automation,” said Steve Lucas, CEO, iCIMS. “We’re the first company to bring that power at scale to the world of recruiting with Candidate.ID.”

The terms of the deal were not announced.

With Candidate.ID, iCIMS customers will be able to “know” and qualify talent better with unique lead scoring, improve their efficiency by reengaging their existing database of candidates and deliver more at scale with automated, personalized recruitment marketing campaigns. By engaging the highest-converting candidates at scale, talent acquisition teams can dramatically reduce their cost and time to fill key positions.

New iCIMS data shows that job openings are up 44%, while job applications are flat, compared with January 2021. This means fewer candidates are available to fill more open positions. At the same time, candidates expect more from prospective employers, including personalized communications that leverage modern tools like video, social media and text messaging.

iCIMS says it is addressing these tough market conditions and new challenges customers are facing with continued innovation and cutting edge, advanced solutions in the end-to-end iCIMS Talent Cloud.