Subaru, TerraCycle team up in sustainability effort

Two New Jersey companies are doing their part on sustainability.

Last week, Camden-based Subaru of America announced it has successfully diverted more than 6 million pieces of hard-to-recycle trash from landfills across the country, thanks to its continued partnership with international recycling leader TerraCycle, which is based in Trenton.

Subaru of America. (File photo)

The automaker, which has expanded its commitment to protect the environment through Subaru Loves the Earth month, said it will continue its partnership with TerraCycle at its headquarters and retailer locations nationwide throughout the remainder of the year.

Utilizing TerraCycle’s Zero Waste Boxes, more than 616 participating Subaru retailers now offer customers and employees a convenient way to recycle store-generated waste that is commonly thought of as hard-to-recycle: disposable coffee cups, lids and straws; snack bag wrappers; and single-use coffee pods.

Click here for more.

As part of the expanded efforts, more than 48% of participating Subaru retailers will open their Zero Waste Boxes to their local communities and allow outside waste to be brought to their storefronts for recycling, and more than 40% will recycle hard-to-recycle items from their service lanes, including flexible new car plastic and used cabin air filters.

Alan Bethke, senior vice president – marketing at Subaru of America, said the program matches the company’s vision and mission for the future.

“At Subaru, we believe that being a steward of the environment means more than loving the great outdoors — it means making the effort to preserve it for future generations,” he said.

About TerraCycle

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating in 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated.

In addition, TerraCycle works with its partners to integrate hard-to-recycle waste streams, such as ocean plastic, into their products and packaging. Its reuse platform Loop gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and was named No. 10 in Fortune magazine’s list of 52 companies Changing the World.

“Our retailers are helping Subaru of America live our mission to make the world a more sustainable place by keeping hard-to-recycle waste out of landfills. We encourage our community members to check if their local retailer is accepting outside recycling, and, if so, responsibly dispose of their hard-to-recycle items.”

Recycling collection takes place at Subaru retailers throughout the calendar year and, once collected, the waste can be transformed into useful, high-quality recycled products that benefit local communities, including park benches, picnic tables and playground materials.

TerraCycle CEO Tom Szaky is grateful that another company is joining a cause he has long championed.

“At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimize human impact on the planet,” he said. “As we continue our partnership with Subaru, we look forward to building on our previous successes and continuing to inspire local communities to take action to preserve the environment for future generations.”