New Brunswick-based botanical extract supplier acquired by Kerry Group

Natreon, a supplier of branded Ayurvedic botanical ingredients based in New Brunswick, has been acquired by Kerry Group, according to a Monday announcement.

Natreon has evolved into a global specialty ingredient company with a broad portfolio of products supported by clinical research and a strong U.S. and foreign patent portfolio. Natreon’s botanical ingredient portfolio is aligned with shifting consumer preferences toward natural products, with key attributes such as supply chain transparency and sustainability, extensive clinical studies and trusted quality. As such, it has supported over 200 industry-leading global manufacturers and brand marketers in the co-creation of on-trend products for dietary supplements and food & beverage markets.

Natreon has 34 employees and operates three facilities — its head office, a research & development facility in India and a manufacturing site in Nepal.

Gerry Behan, CEO and president, taste & nutrition, at Kerry Group, said, “Ayurveda is one of the world’s oldest holistic and alternative wellness practices with historical roots in India.”

“Natreon was founded in response to a growing interest in scientifically studied Ayurvedic products. Since its beginning, Natreon has remained committed to ensuring the quality, tradition and scientific evidence of its ingredients, and our acquisition by Kerry gives us an ideal partner to continue this mission. Natreon’s commitment to science and quality has helped us differentiate ourselves in the natural products market, and is resonating with brand marketers and consumers, and we are proud of that fact.” said Sanni Raju Kalidindi, CEO of Natreon.

Furthermore, Natreon also announced it expanded its efforts to support underserved communities to improve nutrition and health outcomes in low-resource settings worldwide, through a $25,000 donation to Vitamin Angels. Vitamin Angels is a public health nonprofit working to improve nutrition and health outcomes for the most nutritionally vulnerable groups — pregnant women, infants, and children — by delivering evidence-based nutrition interventions.

William Hood & Co. LLC served as exclusive financial adviser to Natreon in the transaction, and Windels Marx Lane & Mittendorf LLP served as legal counsel to Natreon in the transaction.