American Dream always has said it is unique. The multiyear partnership it announced with Live Nation on Wednesday is another example of just that.
Under terms of the deal, Live Nation will bring a series of concerts to the main stage at American Dream, as well as offering other unique live experiences, such as fan-to-artist activations, popup shops, launch parties for new music releases and upcoming tours.
About American Dream
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in the New Jersey Meadowlands. American Dream is home to leading attractions, including DreamWorks Water Park, Legoland Discovery Center, Sea Life Aquarium and Big Snow Ski Hill, as well as attractions debuting soon such as the Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience — the Avenue — features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, Primark, Uniqlo, Sephora and Zara; as well as the Toys “R” Us global flagship, the only standalone location in the U.S.; and the world’s first and only “candy department store,” IT’SUGAR.
American Dream will prominently feature upcoming Live Nation shows in the New Jersey-New York metropolitan area on its wide-reaching digital network with exclusive promo codes and on-sale opportunities. Live Nation and American Dream also will create opportunities around events at the neighboring MetLife Stadium featuring live performances and other fan engagement.
Live Nation announced the first acts scheduled to perform in its inaugural concert series at American Dream:
- May 7: Hip hop star Ludacris;
- June 17: Rapper J.I.;
- June 18: DJs/producers Two Friends;
- July 22: Rapper Lil Tjay;
- Aug. 13: Rapper Shek Wes;
- Oct. 30: Japanese rock band Band-Maid.
Tickets will go on sale at 10 a.m. Friday at Ticketmaster.com.
As part of the lineup of programming, Live Nation also announced Barbercon, the premier global festival of the barbering community, for July 17 in “The Rink” at American Dream.
Geoff Gordon, regional president, Live Nation Northeast, said the deal works on a number of levels.
About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For additional information, click here.
“We are excited to partner with American Dream and create a new and unique live platform that connects live performers with their fans in an exciting new way,” he said. “We see a lot of potential here at American Dream to showcase a diverse lineup of entertainment options designed to enhance the customer experience and drive new audiences to the entertainment and retail center.”
American Dream CEO Don Ghermezian was thrilled to make the announcement.
“American Dream provides guests with experiences that can’t be found anywhere else, like the incredibly popular amusement park takeover concert series we’ve created,” he said. “A partnership with Live Nation takes our property to a new level. The impact and value Live Nation will bring as our content provider gives artists another unique platform to inspire their fans.”
To schedule an event with Live Nation at American Dream, contact Christian McKnight.
