Doceree, a physician-only platform for programmatic messaging, on Thursday announced the completion of an $11 million Series A funding round led by Eight Roads Ventures, a global investment firm backed by Fidelity. F-Prime Capital and Alkemi Growth Capital also participated in the round.
Doceree will use the funds to scale its global operations, expand partnerships, augment its product portfolio and advance the platform’s measurement. The funding will also help it embolden health care professional communications for pharma and life sciences brands, agencies and health information technology platforms.
“It is critical for industry players like life sciences companies and (health care personnel)-only platforms to understand and react to the digital touchpoints and behaviors of HCPs for delivering messages they resonate with,” says Dr. Harshit Jain, founder and global CEO, Doceree. “Our identity resolution technology and tailored products for different markets that adhere to the country-specific regulations and guidelines make it easy for life sciences brands to engage with HCPs on digital mediums, while enabling publishers to improve engagement on their platforms with relevant medical information from pharmaceutical and life sciences brands.”
Doceree’s industry-first solutions enable messaging and targeting of HCPs on endemic (sites physicians visit for knowledge, professional enhancement or to connect with their peer group) and point-of-care (platforms where physicians tend to their patients) platforms. The platform enhances engagement between life sciences companies and their target audience through its global publisher network in a fast-evolving digital pharma marketing ecosystem.
“Doceree is transforming the way digital interactions between pharmaceutical brands and prescribers are facilitated,” said Ashish Venkataramani, partner, Eight Roads Ventures. “Pharma marketers navigate significant complexity across point-of-care systems and health information systems. Doceree’s technology platform seeks to disrupt the fragmented value chain for digital messaging to physicians, and will be at the forefront of this promising sector.”