The Beard Club partners with NBA star James Harden as investor and brand champion

Westwood-based men's grooming company welcomes iconic bearded all-star athlete 

National Basketball Association (NBA) star James Harden is the newest investor and Brand Champion for The Beard Club, the company that delivers a curated toolkit of premium, beard-first men’s grooming essentials.

In his new role, Harden will partner with the Westwood-based company to advance brand awareness and bring fresh perspective and style to beard grooming and beyond.

Following his rise to fame during the 2011-2012 season with the Oklahoma City Thunder, ‘Fear The Beard’ became a trademark threat of Harden’s, most prominently following the team’s victory in the Western Conference championship. Years later, poised on a new team after a trade sent him from the Brooklyn Nets to the Philadelphia 76ers, Harden has quickly solidified himself among fans, not only as a force to be feared on the court but also as a bearded style icon around the world.

The Beard Club, founded in 2015, has successfully established itself as the authority in beard products. The company makes living ambitiously feel effortless by delivering curated men’s care products, such as the PT45 Beard and Hair Trimmer and Beard Growth Derma Roller.

Within the rapidly growing men’s grooming market, The Beard Club has become the trusted brand for beard growth and grooming, propelled by a passionate team that seeks to bring purposeful innovation to the market. Harden, who began his beard journey in 2009 and has since embraced different stages of growth, will further support The Beard Club by leveraging his reach to expand brand recognition and affinity across markets.

“We’re stoked to have James officially join The Beard Club family,” said Bryan Welfel, CEO of The Beard Club. “We’ve been somewhat quiet about building the largest brand in beards over the last few years, but I think a lot more people are about to realize what we’ve done.”

In the months ahead, The Beard Club and Harden will collaborate on business initiatives that support the brand’s mission to offer premium men’s grooming solutions to consumers and assist them in their daily routine.