The event was held at the Pru Center in 2019 to much acclaim — helping it earn a return engagement.
The announcement is a big win for Newark, as the VMAs will air across MTV’s global footprint of linear and digital platforms in more than 170 countries and territories, reaching over 420 million households — thus presenting itself as a major branding opportunity for the city.
Newark Mayor Ras Baraka said he was delighted by the news.
“It is fitting that Newark is once again the host city, as it is the birthplace of many of the biggest names in music and has so much to offer its visitors — a vibrant arts and culture scene, historic downtown and diverse cuisine,” he said.
Prudential Center officials are equally excited, as landing the event is another reason why the building is considered one of the best in the country for entertainment shows.
“We are extremely proud MTV has chosen Prudential Center to once again host its marquee showcase, the 39th annual Video Music Awards,” Pru Center President Jake Reynolds said.
“Prudential Center has enjoyed our longstanding partnership with MTV, which highlights our world-class venue as a must-play destination for acts of all genres. We could not be more excited to host one of the entertainment industry’s most celebrated award shows and recognize the industry’s brightest stars, while adding to the rich history of music in New Jersey.”
Sean Saadeh, executive vice presisdent of entertainment at the Prudential Center, was equally joyous.
“After an extremely successful event in 2019, we are very excited for the VMAs to return to New Jersey’s ‘Town Hall’ for entertainment,” he said.
“Prudential Center continues a banner year which has had many superstars and legends grace our stages. We look forward to a night of celebration, as we enjoy and honor today’s most relevant music artists on a world stage.”
Bruce Gillmer, president of music, music talent, programming and events at Paramount, said the show’s success in 2019 was a key in its return.
“Our 2019 show in Newark was undoubtedly one of our biggest and most successful shows yet,” he said. “We’re excited to bring back the incredible fan energy for one of music’s most anticipated and iconic nights.”
Gov. Phil Murphy said the state is happy to have it
“Our state has a proud history of supporting the arts and is always seeking opportunities to partner with the entertainment industry to promote economic development and cultural appreciation,” he said. “On behalf of New Jersey, we welcome VMA performers and attendees alike to our great state.”