Data science leader joins Doceree as global chief tech officer to accelerate programmatic innovation

Anil Dobha will drive adoption of programmatic solutions in the life sciences industry

Doceree, a physician-only platform for programmatic messaging, on Wednesday said it appointed Anil Dobhal as its global chief technology officer.

With more than 24 years of technical experience in building strong bid landscapes and data security infrastructures in the consumer marketing domain, Dobhal will lead Parsippany-based Doceree’s global technology and product teams spanning the U.S., Europe and emerging markets.

“Pharma marketing is going through transformational times, with hybrid approaches taking center stage for most business. We are excited about Anil being a part of our next crucial journey of growth and expansion,” Harshit Jain, founder and global CEO, Doceree, said. “We are focused on empowering our clients and partners with high-end technology solutions led by artificial intelligence and machine learning. Anil’s deep expertise in programmatic design will help us utilize humongous data to churn valuable insights for our partners world-over, enabling them to make key business decisions and optimize business outcomes in a very secure and transparent manner.”

Earlier this month, Doceree announced it raised Series A funding of $11 million from reputed global investors, including Eight Roads Ventures, plans to create world-leading programmatic solutions in the space of pharma marketing.

“I am excited to join Doceree at this critical juncture, when it is building a sustainable and scalable global programmatic ecosystem for the pharma and life sciences industry,” Dobhal said. “My key focus will be on automating the programmatic ecosystem with AI, ML and data science algorithms that optimize marketing initiatives of pharma and life sciences companies and ensures better RPMs (ad revenue per thousand impressions) for publishers.”

A startup and adtech enthusiast, Dobhal has extensive knowledge into fraud systems. In his past roles, he built scalable data security systems that dealt with huge volume.

Prior to joining Doceree, Dobhal successfully defined, implemented and commercialized solutions across different industries, including at Times Internet Ltd., Expedia, One97 Communications and GlobalLogic, evolving solutions around large-scale databases, business intelligence stacks and Big Data platforms, among others.