Collagen Matrix appoints Raddatz as VP of strategic alliances

Wendell Raddatz has joined Oakland-based Collagen Matrix as vice president, strategic alliances.

After an extensive career in sales and business development with leading manufacturers of health care and consumer products, Raddatz comes on board to the global manufacturer of collagen- and mineral-based medical devices.

He will work closely with Collagen Matrix customers to create new opportunities to advance a shared pursuit of meaningful innovation and will help to create and expand alliances with valued partners to better satisfy the increasing demand for regenerative solutions.

Prior to joining Collagen Matrix, Raddatz served as global vice president of sales for Metrex, a division of Envista Holdings.

Raddatz began his career with Proctor & Gamble before moving to Johnson & Johnson in progressive leadership roles in sales, marketing and business development. He led sales for Nutricia North America, before taking on responsibility for customer marketing and national accounts at Covidien, now Medtronic. More recently, Raddatz led corporate customer experience efforts for Zimmer Biomet and Hologic, including functional leadership of pricing, contracting, service, clinical training and GPO/IDN sales.