Movado Group appoints global marketing exec Gerschel as CMO

Movado Group said Thursday that, effective April 18, Stéphane Gerschel assumed the role as its chief marketing officer, a position that has been vacant since the passing of its longtime marketing executive, Mary Leach, from cancer in February 2021.

Gerschel will leverage his expertise in global marketing to drive awareness and interest for the company’s portfolio with a focus on maximizing the strength of the Paramus-based Movado brand around the world.

“We are thrilled to welcome Stéphane to Movado Group’s leadership team as chief marketing officer. We believe our brands will benefit greatly from his strong and expansive experience directing brand strategy in the luxury industry,” stated Chairman and CEO Efraim Grinberg. “As we continue to advance digitally and expand our watch and jewelry collections, we are confident that Stéphane’s extensive experience and terrific leadership skills will help drive Movado Group’s evolution in this pivotal time.”

Gerschel previously held positions of leadership at several luxury brands. Most recently, he served as the global brand managing director for Pomellato at the Kering Group in Milan. Prior to that, he worked at LVMH as the senior director for international communication at Bulgari, and he was the international communication director for Veuve Clicquot.

Gerschel is the author of five books, including the bestselling “Louis Vuitton Icons” published by Assouline, and “The Seasons of Veuve Clicquot,” published by Rizzoli New York, which has received several awards.