Sok-It scores licensed NHL drink sleeves

Premium reusable drink sleeve manufacturer Sok-It on Monday debuted its officially licensed National Hockey League drink sleeves.

From the ice rink to your iced cup, and just in time for the 2022 Stanley Cup playoffs, fans can now cheer on their favorite team as they keep their iced cold beer, soda and coffee in check.

Montclair-based Sok-It is featuring all 32 NHL teams with an initial launch of its most popular cup sleeve, the reusable and insulated JavaSok medium (retailing for $19.99). The company said it will also expand this offering to all products this summer.

“Our new offerings as an official NHL licensee allows expansion into new audiences, while maintaining our commitment to creating better beverage experiences,” David Laks, co-CEO, Sok-It, said. “This positions the Sok-It brand firmly around Tier 1 licensed products and supports our premium position in the drinkware category.”

No matter what team you are cheering for, Sok-It said one thing fans can agree on is that Sok-It keeps your hands and surfaces protected against drink sweat and sloppy messes, all while retaining its cold temperature.

Sok-It drink sleeves provide a barrier to the elements, keeping drinks colder longer, a perfect pairing for inside the stadium or on your sectional.