East Windsor industrial vehicle company launches HEVI Equipment brand

Greenland Technologies Holding Corp. of East Windsor said Friday that it launched a new clean industrial heavy equipment brand known as HEVI Equipment.

HEVI Equipment will serve as a rebranding of the company’s Greenland Machinery division that produces all-electric industrial-sized front loaders, excavators and other equipment.

“This is another important step in our company’s evolution. We reached a critical juncture, having launched our initial electric industrial equipment models,” Raymond Wang, CEO of Greenland, commented. “With the rebranding of our Greenland Machinery division as our HEVI Equipment division, we believe we will gain a further advantage in the market. We are drawing on our company’s highly successful history and leveraging our expertise in the industrial market to accelerate growth in the rapidly evolving industrial electric vehicle market.”

“Customers are as excited as we are about our product roadmap, commitment to investing in innovation and growing momentum,” Wang continued. “Our sole focus on the clean business gives us another significant advantage. All of our resources are dedicated to increasing our business as we help customers transition their fleets to clean vehicles. The advantages are overwhelming from improved performance and a more pleasing aesthetic, to a higher return on investment and far more environmentally-friendly operation. We are seeing increased momentum with customers and look forward to capitalizing on this trend to drive revenue and profit growth, and deliver greater value for our shareholders.”