Madison-based Realogy Holdings Corp. is ready to go “Anywhere” in real estate. The firm said Thursday that it has rebranded as Anywhere Real Estate Inc., to signal its deep commitment to reimagine the consumer experience at any point in the real estate transaction journey.
Taking inspiration from the company’s strategy, the Anywhere brand represents the desire to meet consumers anywhere on the transaction journey across the entirety of the market. The “re” at the end of the Anywhere name nods to the brand’s prominence within the real estate industry.
The Anywhere mark is an eight-stroke asterisk, symbolic of depth, connectivity and amplification, with the bottom vertical stroke falling away to lie horizontally as the foundation of a home. While the two lower strokes of the asterisk come together to form a pitched roof, the linear middle strokes form the horizon line and the upper three strokes form the arc of a sun rising above the home, conveying the potential that comes with a new day.
The Anywhere logo colors are deep midnight blue, expressing vast opportunity, and vibrant orange, evoking hope, joy and illumination, all benefits the Anywhere brand will bring to the consumer experience.
Home to renowned real estate brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty, as well as national title, settlement and relocation companies and scaled mortgage origination and underwriting joint ventures, the company expects to implement the rebrand by end of second quarter 2022.