Crum & Forster‘s Accident & Health unit on Monday announced it named Lauren Woods as its chief marketing officer.
Woods, who has had responsibility for A&H’s marketing & communications, business development and direct employer stop loss sales for many years, expanded responsibility in 2018, when the C&F corporate communications team was aligned to A&H under her leadership.
Woods joined A&H in 2006, and her contributions have been key to its successful and profitable growth.
“I am extremely proud of the depth and breadth of Lauren’s work over the past 16 years,” Gary McGeddy, president of C&F A&H, said. “She is exceptionally adept at generating new business and cultivating meaningful relationships with our business partners, and she has become the face of A&H throughout the industry. When it comes to strategic marketing, there is no smarter road ahead than the one Lauren will forge with her dedicated team.”
Woods has adapted cross-marketing opportunities she initiated among A&H’s profit centers to the entire C&F organization in addition to its sister Fairfax Financial companies.
She and her team work closely with all divisions and the executive leadership to ensure that the C&F brand represents innovation, credibility and trustworthiness in the market. In 2020, she established a Marketing Guild, bringing together marketing and business development representatives from across C&F.