SalonCentric opens at Aldrich Plaza in Howell

Professional beauty supply store opens in 3,500 sq. ft. space at Levin-managed center

SalonCentric opened a 3,500-square-foot location at Aldrich Plaza in Howell, expanding the national chain’s brick-and-mortar footprint and representing a new retail tenant category for the Monmouth County shopping center, according to a Wednesday announcement.

Levin Management Corp. serves as exclusive leasing and managing agent for the 128,000-square-foot Aldrich Plaza, located directly on heavily travelled Route 9. LMC Leasing Representative Kendal Hand-Freda and Senior Leasing Representative E.J. Moawad arranged the long-term lease.

“We’re excited to be open in our newest location in Howell,” Gina Meggo, SalonCentric deputy president and chief customer experience officer, said. “SalonCentric offers licensed beauty professionals the very best products, innovations, education and business-building support and services. We believe in building a beauty community that works together to make the world beautiful — and we know customers will find our newest store to be accessible and easy to navigate, and managed by knowledgeable team members who provide unequaled support and guidance.”

SalonCentric, headquartered in St. Petersburg, Florida, is the premier distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 400 sales consultants, 585 SalonCentric stores and 260 State/RDA stores.

“Aldrich Plaza’s ideal mix of stores, restaurants and service providers, paired with exceptional visibility, make it a very desirable place to do business,” Hand-Freda said.

“SalonCentric has earned a large and loyal following with salon professionals. The new Howell store is larger than a typical SalonCentric location, making it one of the brand’s flagship shopping destinations. We are confident this tenant will see great success here.”

Anchored by Walgreens, Aldrich Plaza’s national and regional tenants include Retro Fitness, GNC, AT&T, Bubbakoo’s Burritos, Norman’s Hallmark, RE/MAX real estate, Big City Bagels & Salads and Boston Market. A host of neighborhood conveniences — such as a dentist, pizzeria, optician, liquor store, dance and karate studios, coffee and ice cream shops, and a dry cleaner, among others — round out the tenant mix.

More than 152,000 people reside within five miles of Aldrich Plaza, and the daily traffic count passing the property exceeds 47,000 vehicles. An existing, 31,000-square-foot anchor space and a 10,000-square-foot proposed pad site remain available at the property.