HomeIndustryVideo push: Carpenter Contractor Trust releases YouTube video in effort to attract...

Video push: Carpenter Contractor Trust releases YouTube video in effort to attract next-generation workforce

The Carpenter Contractor Trust has reached the video age. Or, at least, it’s using video as a vehicle to attract potential candidates to the Carpenters Apprentice Ready Program — a first step toward apprenticeship.

The video, sponsored by the Eastern Atlantic States Regional Council of Carpenters, the Carpenters Joint Apprenticeship Training Center and the General Building Contractors Association, promotes CARP, a course that introduces participants to the basics of working as a union carpenter.

CCT Executive Director Cyndie Williams said the goal of the video — and the program — is to introduce a career to a new generation of members.

“The unique benefits of the pre-apprenticeship programs are that students not only get a hands-on introduction to working as a carpenter, but they also have the opportunity to see if this is a trade that can become a career choice for them,” she said.

“We felt a video was the most effective platform to reach candidates, especially younger ones, looking for a career.”

The pre-apprenticeship program’s overarching goal of recruiting future carpenters also emphasizes equity, diversity and inclusion, Williams said. The program introduces a career option to underserved communities, including people of color and women.

CARP also helps create a direct connection between the apprentices and their communities. Those who become union carpenters tend to live in the areas where they work, giving an economic boost to their community, Williams said.

CARP offers these features:

  • A 10-week training program consisting of hands-on and classroom sessions;
  • Weekend sessions, allowing participants a flexible schedule if they have other commitments;
  • Exposure to a range of subjects, including math and skills training;
  • Introduction to specific carpentry skills, including general carpentry, millwright, floor laying, cabinet making and pile driving.

If it’s a fit, the program encourages graduates to apply to the formal four-year carpenter apprentice program immediately, Williams said.

Most of all, Williams said the pre-apprenticeship program helps to remove the unknown factor or any misunderstanding of what it’s like to work as a union carpenter. Those who find the work compelling can apply for the full-time, four-year professional apprenticeship program, and a career could await them with good pay and excellent benefits.

“We are encouraged by the economic and political climate that places a great emphasis on infrastructure projects where we work,” she said. “Union carpenters will be a vital part of the workforce, and the pre-apprenticeship program is the first step in preparing new recruits for the jobs ahead.”

The footprint of the EASRCC spans six states (New Jersey, Pennsylvania, Delaware, Maryland, Virginia and West Virginia) and Washington, D.C., allowing for a broad range of geographic accessibility.

Related Articles

Appeals Court ruling allows funding to proceed for Gateway Tunnel project

A U.S Appeals Court declined Feb. 12 to block a lower court’s temporary restraining order, allowing funding to move forward for the $16 billion...

Optimism slipped in January NFIB survey; uncertainty index rose

The NFIB Small Business Optimism Index declined 0.2 point in January to 99.3 and remained above its 52-year average of 98. Of the 10...

NJEDA appoints Kennedy to chief of staff and chief external affairs officer

The New Jersey Economic Development Authority (NJEDA) announced that Sean Kennedy has been appointed as the Authority’s new chief of staff and chief external...

New Jersey Food Council selects chair and board of directors 

The New Jersey Food Council (NJFC) has chosen officers and its board of directors for 2026. Jason Read, Linda Doherty, and Michael Styer are all...

BLANCO North America in Lumberton names Dahlen SVP of sales and customer experience

Lumberton-based BLANCO North America, the premium kitchen solutions brand, announced that Jeanne Dahlen has joined the company as senior vice president of sales and...

Newark Regional Business Partnership promotes Giardi to SVP, strategic growth & member experience

The Newark Regional Business Partnership said Kirsten Giardi was promoted to senior vice president, strategic growth & member experience of the chamber of commerce...

Latest Articles

State Treasury: January major revenue collections stable

The Department of the Treasury reported that January revenue collections for the major taxes totaled $5.399 billion, up $72.8 million, or 1.4% over last...

Appeals Court ruling allows funding to proceed for Gateway Tunnel project

A U.S Appeals Court declined Feb. 12 to block a lower court’s temporary restraining order, allowing funding to move forward for the $16 billion...
00:00:55

Video: Bergen New Bridge Medical Center celebrates emergency department expansion

ROI-NJ was on site as Bergen New Bridge Medical Center officially celebrated the opening of its expanded emergency department with a ribbon-cutting ceremony attended...

Allegiant begins nonstop service from Atlantic City to 2 Florida destinations

Discount airline Allegiant Air began service Feb. 13 from Atlantic City International Airport to two Florida destinations – Punta Gorda and St. Petersburg.  As an...

JLL secures $296M financing from Freddie Mac for 5-county multi-housing portfolio

JLL Capital Markets announced that it has secured a $296 million financing for a 13-property, 1,880-unit multi-housing portfolio across New Jersey. JLL represented the borrower in...

ROI-NJ: Women of Inspiration – Kelly Crawford, Riker Danzig LLP co-chair

In the legal profession today, women hold more than 50% of private- and public-sector positions. Unfortunately, only 12-25% of law firms have women serving...

Latest Articles

State Treasury: January major revenue collections stable

The Department of the Treasury reported that January revenue collections for the major taxes totaled $5.399 billion, up $72.8 million, or 1.4% over last...

Appeals Court ruling allows funding to proceed for Gateway Tunnel project

A U.S Appeals Court declined Feb. 12 to block a lower court’s temporary restraining order, allowing funding to move forward for the $16 billion...

Video: Bergen New Bridge Medical Center celebrates emergency department expansion

ROI-NJ was on site as Bergen New Bridge Medical Center officially celebrated the opening of its expanded emergency department with a ribbon-cutting ceremony attended...

Allegiant begins nonstop service from Atlantic City to 2 Florida destinations

Discount airline Allegiant Air began service Feb. 13 from Atlantic City International Airport to two Florida destinations – Punta Gorda and St. Petersburg.  As an...

JLL secures $296M financing from Freddie Mac for 5-county multi-housing portfolio

JLL Capital Markets announced that it has secured a $296 million financing for a 13-property, 1,880-unit multi-housing portfolio across New Jersey. JLL represented the borrower in...