Birch Group unveils Collection at Short Hills — luxury office experience

JLL tapped as exclusive leasing agent for new property in Morris County

The Birch Group, which acquired a four-building portfolio in Short Hills last April for $255 million, on Wednesday unveiled it as the Collection at Short Hills, which comprises upscale offices at 51, 101, 103 and 150 JFK Parkway, totaling 828,422 square feet.

According to the Birch Group, the latest offering features a one-of-a-kind office experience in a preeminent location, and an extensive updated amenity package, luxury design and best-in-class asset management.

A JLL team of Tim Greiner, executive managing director; Frank Recine, executive managing director; Brendan McBride, senior vice president; and Mike Pietrowicz, associate vice president, has been tapped as the exclusive leasing agents for the properties.

“As one of the most affluent suburban office submarkets in the country, Short Hills is well-known for its established prestige, and we’re confident the Collection at Short Hills will not only continue to meet, but also surpass the heightened expectations of the regional tenant base,” Birch Group founder and President Mark Meisner said.

The Collection at Short Hills currently has various configurations available, with the ability to accommodate single-tenant users seeking headquarters-quality space. In particular, 103 JFK Parkway presents a unique opportunity to prospective tenants and is a prime example of the property’s bespoke offerings. The property features 123,000 square feet of prime office space with a menu of options for prospective tenants to choose from, including the potential of a new lobby, outdoor roof deck and entry pergola.

“We see 103 JFK Parkway as one of the best opportunities in the market for companies looking for a trophy quality headquarters location,” Greiner said. “As the world gets back on its feet and as companies look to return to the office, there is demand for high-end, well-located and fully amenitized space that creates a compelling environment for both clients and employees.”

In addition to $15.2 million of recently completed renovations across the properties by previous ownership, the Birch Group will invest over $10 million in updated lobbies, cafes, common areas and restrooms. The company also has plans to include additional walking paths for increased connectivity to and walkability to the Mall at Short Hills.

The Collection at Short Hills is home to an impressive roster of tenants, upholding the area’s reputation of attracting and retaining interest from high-caliber Fortune 500 companies and leaders across industries spanning medical, finance, education and technology. Current tenants include Citibank, Investors Bank, KPMG, Bank of America, UBS, Morgan Stanley and Wells Fargo.

Situated directly off the Route 24 corridor, the properties offer prime visibility and regional connectivity to the Garden State Parkway, Interstate 78 and the New Jersey Turnpike, with immediate access to a highly skilled executive labor base in Short Hills, alongside fellow affluent residential communities Millburn, Summit, Livingston, Chatham and Florham Park.