Realogy Holdings Corp. is now Anywhere Real Estate. The Madison-based firm completed its previously announced corporate rebrand and began trading Thursday morning on the New York Stock Exchange under the ticker symbol, “HOUS.”
Home to real estate brands including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty, as well as national title, settlement and relocation companies and scaled mortgage origination and underwriting joint ventures, the Anywhere rebrand reflects a broader strategic shift for the company, which executives laid out during an Investor Day event last month.
Leveraging its leading position in business segments that comprise nearly every aspect of the real estate transaction, the company has placed a strong emphasis on building a more simplified, digitized and integrated home buying and selling experience for any consumer, anywhere.
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“At Anywhere, we intend to further leverage our unique advantages — powerful agent network, leading brands, scaled core services, deep technology and data and strong financial flexibility — to meaningfully transform one of life’s most important and complex transactions,” Ryan Schneider, Anywhere CEO and president, said. “The new Anywhere brand more boldly reflects our core purpose and company culture, and, together with our trusted agents and franchise owners, we look to execute an agent-centric strategy that benefits all consumers, no matter where they may be in their homebuying or -selling journey.”
The Anywhere mark is an eight-stroke asterisk, symbolic of depth, connectivity and amplification, with the bottom vertical stroke falling away to lie horizontally as the foundation of a home. While the two lower strokes of the asterisk come together to form a pitched roof, the linear middle strokes form the horizon line and the upper three strokes form the arc of a sun rising above the home, conveying the potential that comes with a new day.
The deep midnight blue and vibrant orange brand colors evoke the vast opportunity, hope and illumination Anywhere will bring to the consumer experience.
