Infant and baby care products manufacturer inks lease for 18,000 sq. ft. at Edison Properties’ Ironside Newark

Joins high-power tenants Ørsted, Mars Wrigley and Ware Malcomb, among others

Newark-based Edison Properties on Wednesday said it signed a 15-year lease with the Betesh Group, a privately held, multimillion-dollar consumer products company, for 18,000 square feet of office space in the Ironside Newark office building.

The Betesh Group will occupy second-floor space fronting Mulberry Commons Park and is expected to move into its new headquarters in fall 2022. The company will build out the space to house two of its brands — Baby Boom, a manufacturer of baby care products such as diaper bags, and infant-toddler bedding; and Baby Brezza, a manufacturer of innovative infant feeding appliances like formula makers, bottle sterilizers, warmers and food makers.

The Betesh Group joins major tenants including Mars Wrigley Confectionery’s North American headquarters, leading offshore wind energy company Ørsted, renowned design and architecture firm Ware Malcomb, law firms Pearlman & Miranda and Robinson Miller, and the Edison Properties headquarters.

“Ironside Newark is proud to provide state-of-the-art office space to companies at the top of their respective industries. We are thrilled to welcome Baby Boom and Baby Brezza as they continue to create market-leading products,” Lenny Lazzarino, senior vice president of Leasing at Edison Properties, said. “The ever-growing tenant roster at Ironside exemplifies downtown Newark’s position as a vibrant destination for innovative businesses and their employees to grow and thrive.”

Ironside Newark, located at 110 Edison Place, is a formerly circa-1907 warehouse in downtown Newark that has been redeveloped and restored by Edison Properties into a premier commercial and retail hub across more than 456,000 square feet.

Situated directly adjacent to Newark Penn Station and a short distance from Newark Liberty International Airport, Ironside Newark offers unparalleled access to public transportation. Designed by the renowned New York City-based design and architecture firm Perkins Eastman, Ironside Newark boasts direct access to the new Mulberry Commons Park, a city-owned park.

Ironside Newark office space is currently 80% occupied. The building’s office amenities include future restaurant outdoor seating and exclusive park-level retail fronting the new Mulberry Commons Park, street-level retail along Edison Place, a two-story lobby atrium, rooftop terrace, dark fiber optic network, loft-style and open workspaces, making collaboration and connection an everyday experience.