The world’s third-largest athletic lifestyle footwear brand has opened its biggest East Coast retail destination in New Jersey.
Skechers‘ latest footwear destination store offers 22,000 square feet showcasing the brand’s renowned styles and latest innovations for men, women and children at the Mills at Jersey Gardens in Elizabeth.
“Skechers is a multifaceted lifestyle brand that offers footwear of every kind, from sandals and boots to occupational shoes, running, walking, golf and now pickleball shoes, and more,” Michael Greenberg, president of Skechers, said in a prepared statement.
Simon Property Group located the ideal size and location for Skechers’ new home, which is significantly larger than its previous 2,900-square-foot location at the Mills at Jersey Gardens. It also allows the brand to showcase its apparel in a dedicated 4,000-square-foot space.
“A complete fashion, lifestyle and performance destination that enables regional consumers, locals and tourists to explore our entire comfort offering,” Greenberg said.
Located on the second floor of the Mills at Jersey Gardens, the new store also features dedicated Skechers Performance and Skechers Work shop-in-shop area as well as a vast offering of casual footwear and athletic styles. Designed as an easy-to-shop circulation path, the store is an interactive gallery of the Skechers experience, with captivating digital displays and fabric lightboxes presenting the brand’s marketing.
Environmental features include LED lighting, concrete and recycled vinyl flooring and energy-conscious ceiling fans as well as recycled rubber seating throughout the store.
The Mills at Jersey Gardens is near New York City and Newark Liberty International Airport, and the center offers daily transportation from Manhattan Port Authority Bus Terminal for tax-free shopping.