The Giant Co. on Thursday said it significantly expanded VERY GOOD Food Co. Inc.’s product availability on the U.S. Eastern Seaboard via a new agreement with the Vancouver, British Columbia-based brand.
Giant, which has a large presence throughout Pennsylvania, Maryland, Virginia and West Virginia, as well as online shopping and delivery to New Jersey, said it made the decision to increase its assortment of plant-based foods as it strengthens its emphasis on healthy eating, and the retailer believes VERY GOOD’s product offering will attract a wide range of shoppers, from those avoiding animal products to others trying flexitarian or vegetarian diets.
VERY GOOD’s Butcher’s Select line, including Mmm Meatballs, Cajun and Bratwurst Sausages, along with the Stuffed Beast from Very Good Butcher’s original line of products, will be placed within the Healthy, Natural, Organic section of Giant stores.
“This is yet another win for our team in line with our refocused strategy of expanding our retail footprint. Giant is known as a forward-thinking company and has a history of successfully introducing innovative brands to consumers. Their inclusion of our Meatballs, Cajun and Bratwurst sausages, and the Stuffed Beast products, is yet another opportunity for us to gain new customer adoption. With our natural and clean plant-based ingredients, we are confident in our products’ ability to perform well within Giant’s HNO venue,” VERY GOOD’s CEO, Parimal Rana, said regarding the company’s new distribution with Giant.