RWJBH launches online platform aimed at increasing buys from diverse-owned businesses

N.J.-based, certified minority-, women-, veteran- and disabled veteran-owned, small business and disadvantaged business enterprises eligible to participate

RWJBarnabas Health, taking its commitment to serving its communities to a higher level, has launched an online platform designed to increase business opportunities for certified local and diverse-owned businesses in the state to work directly with the system and its facilities.

RWJBH officials say the effort is another example of the system’s ongoing commitment to social impact and community investment.

It’s having impact: So far, more than 200 eligible businesses have registered.

RWJBH President Mark Manigan said the initiative meets the vision and the mission of the organization.

“As an anchor institution that prioritizes addressing the social determinants of health, our commitment to our patients and neighbors extends beyond traditional care delivery,” he said. “Our health system is one of the largest employers and purchasers in New Jersey, and we are dedicated to investing those dollars back into the communities we serve.”

Local, minority- and women-owned businesses that could potentially meet future service or supply chain demands for RWJBarnabas Health are invited to register at RWJBH.org/BuyLocal.

Companies that successfully register to the platform will be listed as RWJBarnabas Health BuyLocal vendors and included in a database of businesses considered for procurement and contracting opportunities within the system.

New Jersey-based, certified minority-owned, women-owned, small business, veteran-owned, disabled veteran-owned and disadvantaged business enterprises are all eligible to participate.

Dr. Paul Alexander, executive vice president and chief health equity and transformation officer at RWJBH, said the initiative matches the mission and vision of the organization.

“Through this new portal, our organization will gain instant access to local and diverse businesses and will be able to contribute to the economic growth of their communities in a very measurable way,” he said.

BuyLocal is part of RWJBarnabas Health’s mission to be both physically and financially entrenched in the communities it serves by buying, hiring and investing locally. The platform is the latest initiative in the system’s Social Impact and Community Investment practice, which aims to drive economic growth in the state by creating business opportunities for certified local and diverse businesses.

The Social Impact and Community Investment team is also committed to providing noncertified diverse businesses with the education and tools they need to become state-certified and therefore eligible to participate.