Anywhere Brands, Anywhere Advisors and Anywhere Integrated Services are the new naming conventions announced Thursday for Anywhere Real Estate’s business units as part of its recent corporate rebrand.
The Madison-based real estate service company, which last month completed its previously announced corporate rebrand, has adapted its brokerage brand names to more effectively highlight them, reflect its relationship with its consumers and highlight its service integration.
The new names are:
Anywhere Brands: Formerly Realogy Franchise Group, a franchisor of residential real estate brokerages with more than 21,000 offices and approximately 332,000 independent sales associates in 119 countries and territories;
Anywhere Advisors: Previously called Realogy Brokerage Group, one of the nation’s largest owners and operators of residential real estate brokerages with 680 offices and approximately 56,000 independent sales agents principally under the Coldwell Banker, Corcoran and Sotheby’s International Realty brand names; and
Anywhere Integrated Services: Formerly Realogy Title Group, the company’s title, mortgage and insurance business.
“Each of these businesses play an essential role as we move forward with our vision to empower everyone’s next move by building a more push-button-simple real estate transaction process,” Ryan Schneider, Anywhere president and chief executive officer said.