Marlton-based Surety Family of Cos. recently announced that Robert “Bob” Souder was named senior vice president of sales, where he will lead a sales staff in “old-school sales” with the latest innovation to bridge the people-technology gap and grow market share in the region.
The title insurance agency, which serves residential and commercial clients in New Jersey, Pennsylvania and nationally, said Souder, alongside his son, Nick Souder, will focus on business development and will be responsible for the company’s further penetration in Central and North Jersey from the Surety office in Red Bank.
The industry veteran, who joined Surety in August 2021, has been working hands-on with the companywide sales team to develop training and evaluation programs that enhance customer-focused initiatives.
“Over the past year, I have learned as much as I might have taught, finding strength in the combination of face-to-face meetings and the ever-growing communication options to connect with people,” Souder said. “We are once again amid a challenging real estate market, and it will take working both harder and smarter with constant ‘feet on the ground’ to achieve our target.”
Founded in 1992, the Surety Family of Cos. has 40 locations throughout the country.