Gymboree, the iconic brand of The Children’s Place, launched on Amazon.com last week, providing an easy way for customers to shop the line of playful, colorful, ‘head-to-bow’ apparel.
“We are incredibly excited about our collaboration with Amazon and the significant growth potential ahead of us. We realized a key growth milestone today with our launch of our iconic Gymboree brand on Amazon.com. This strategic channel expansion gives us the opportunity to share the Gymboree brand with a larger audience of customers,” Jane Elfers, president and chief executive officer said.
The launch highlights the Gymboree brand story through consistent brand messaging showcased in the Gymboree storefront, advertising, and immersive product detail pages.
In addition to Amazon.com, The Gymboree brand is available online at www.Gymboree.com and at more than 100 Children’s Place retail locations in the United States and Canada.