RoNetco Supermarkets launches ‘Fresh to Table’ in-store experience

RoNetco Supermarkets Inc. recently announced the debut of “Fresh to Table,” an innovative store-within-a-store concept where customers can find fresh, on-trend foods, easy to prepare ingredients and meal solutions in a variety of grab-and-go formats. The new format can be found in five RoNetco ShopRite stores operating in Sussex, Warren and Morris counties.

Appetizing Manager Cindy Golec. (ShopRite of Byram)

“Fresh to Table offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” Dominick Romano, vice president and chief operating officer of RoNetco Supermarkets, stated. “The combination of wholesome, seasonal foods, an outstanding variety of products and convenience is designed to help our customers find the meal solutions they are looking for at the best possible price.”

RoNetco Supermarkets Inc. recently launched the Fresh to Table concept at the following locations:

  • ShopRite of Succasunna, 281-031 Route 10 & Commerce Boulevard, Succasunna;
  • ShopRite of Newton, 125 Water St., Newton;
  • ShopRite of Sparta, 18 N. Village Blvd., Sparta;
  • ShopRite of Byram, 90-80 Route 206 N., Byram Township;
  • ShopRite of Mansfield, 1965 Route 57 W. & Allen Road, Mansfield Township.

Designed within the store’s existing footprint, Fresh to Table reinvents and reimagines traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop-shop meal experience. These include sections with ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”), and ready-to-eat meals (“Grab & Eat”). The Fresh to Table concept also features new and innovative foods from ShopRite’s private label lines, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry products. Other highlights of the Fresh to Table shopping experience include items and ingredients curated by ShopRite chefs and registered dietitians that have been procured from departments across the store, including meat, seafood, produce, bakery and more.

RoNetco Supermarkets is owned and operated by the Romano family, which has been part of Wakefern Food Corp. since 1956. Headquartered in Ledgewood, the company employs approximately 2,000 associates.