Recognized employee benefits leader joins World Insurance Associates

World Insurance Associates LLC on Wednesday said it capped off a series of big hires within its employee benefits practice by hiring longtime industry expert Mike Barton as chief growth officer.

As the first executive officer in this newly created position, Barton will lead strategic initiatives to accelerate growth, including market expansion and product development across North America.

“We’re thrilled to have an executive of Mike’s caliber join the World team,” Rich Eknoian, CEO of Iselin-based World, stated. “With his leadership experience and in-depth understanding of the health benefits ecosystem, he’ll be instrumental in driving World’s next stage of growth across the employee benefits practice. Mike has a long and proven track record of exponentially increasing sales and market share while also optimizing value and engagement for employers and their employees.”

“I am excited to join World at this critical juncture in the company’s trajectory,” Barton said.  “It’s an incredible time of investment and innovation at World and I am eager to build upon the great work already being done by our terrific teams. The business is poised to take advantage of new trends and ideas to reimagine how benefits are delivered.”

Barton has more than 30 years of executive leadership experience delivering growth strategies within carrier and broker organizations across property and casualty insurance and employee benefits. Prior to joining World, his roles included employee benefits practice leader at USI Insurance Services, president of Allstate Business Insurance and CEO of the benefits practice at Willis.