Paris Baguette set to open new location in Plainsboro as part of ongoing growth

Paris Baguette, the bakery café franchise with more than 4,000 units across the globe, is coming to Plainsboro.

The new restaurant is part of a single-unit development deal that was recently completed with Sridevi “Sri” Salagrama and her sister Srilekha “Lekha” Vangala to bring the brand to Middlesex County.

Paris Baguette started franchising in the U.S. in 2015 and since has opened nearly 100 cafés and another 150 projects in various stages of development in markets across the country, making it one of the premier franchise opportunities in the bakery café category. In 2022 alone, the franchise has signed over 73 new agreements with new franchisees.

The neighborhood bakery café said its impressive growth will accelerate in 2023, with 96 slated bakery café openings and increased interest from franchise partners. Paris Baguette currently operates in 14 states, including New Jersey, with a focus on expanding to a nationwide footprint in top-tier markets through a combined strategic approach of corporate-owned and franchise locations; franchise agreements have been signed to expand across 25 states.

“The increased interest we’ve seen in franchise agreements and rapid expansion through new store openings at Paris Baguette is a testament to the success we’ve seen by focusing on the elevated bakery café experience and creating an emotional connection with our guests,” Darren Tipton, CEO, Paris Baguette America, stated. “We set an aggressive goal to open 1,000 locations in the U.S. by 2030 and we’re on track to exceed this plan with strategic direction on growth, quality products, customer experience and innovation.”

The projected store openings through year-end will feature the new store format and brand concept that enhances the consumer experience with a welcoming, contemporary design. In-store experiences will include windows into the bakers and cakers spaces, connection to community through localized murals, and innovation in the ordering to purchase journey.

Paris Baguette is also scheduled to open in Red Bank and Livingston in the near future, among other locations.