Cookies, one of the most globally recognized cannabis lifestyle brands, and TerrAscend, a top North American cannabis operator, on Friday cut the ribbon on Cookies Corners at the Apothecarium Lodi.
Cookies Corners bills itself as a modern retail experience that enables customers to fully immerse themselves with the unique Cookies brand, including bud bars, branded wall displays, accessories, apparel and a top-flight selection of flower.
TerrAscend announced it will launch Cookies vape cartridges and pre-rolls in proprietary cultivars available for the first time in New Jersey, including Pink Rozay, Apples & Bananas, Gary Payton, Lemon Pound Cake 75, Cereal Milk, the Soap, Laughing Gas, Jealousy and Day Day.
The dedicated retail section at Apothecarium Lodi will be the Garden State’s second Cookies Corners location, joining the Apothecarium Maplewood. A third Cookies Corners location is coming soon to the Apothecarium Phillipsburg.
Jason Wild, executive chairman of TerrAscend, said the company is thrilled by the partnership.
“Cookies is a standout cannabis brand with tremendous cultural influence,” he said. “With what we believe to be the highest-quality flower in the state, our exclusive relationship with Cookies, and the broadest selection of concentrates, the Apothecarium is quickly establishing a reputation as the destination that caters to the most sophisticated cannabis consumers in New Jersey.”
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Cookies, founded in 2010, is known for its diverse selection of over 70 cannabis cultivars and 2,000 products. Starting in 2010 from a garage setup, the cannabis brand was co-founded by San Francisco-native Berner — the first cannabis industry executive to be featured on the cover of Forbes — alongside his acclaimed cultivation partner, Jai.
Berner, the co-founder and CEO of Cookies, said his company is eager to build its presence in New Jersey.
“We keep checking off life goals, to have our second Cookies Corners in Jersey next to the legendary Bada Bing is epic,” he said. “The customer journey is special at this location; we are ready for the East Coast.”