Communications firm Antenna Group on Tuesday said it named Christa Segalini as its first chief client officer.
In this newly created role, Segalini will develop and implement strategic initiatives for client service, programs, relationships and retention. She will continue to serve as an executive partner for the agency’s real estate practice, while expanding her leadership to oversee client service initiatives across all Antenna ecosystems.
“Christa has been at my side for more than a decade as a trusted adviser, confidant and leadership colleague,” CEO Keith Zakheim stated. “Real growth entails both winning new business and retention of existing business and Christa is a master of both. The demand for Christa’s unique skill set has grown commensurate with the evolution of Antenna into a globally recognized, integrated marketing and communications agency. Her new role as CCO will enable Christa to expand her agency footprint and leadership profile ”
Segalini has spent over 15 years advancing the real estate industry through marketing innovation. During this time, she more than tripled the size of Antenna’s real estate practice, launched the industry’s first dedicated “proptech” PR and marketing practice, and played a critical role in managing Antenna’s rebrand in 2019.
“Great client experience starts with an exceptional team that is just as passionate as our clients are about making a positive impact,” Segalini stated. “Antenna professionals self-select to be part of an agency that lives and breathes the industries we serve. I’m thrilled to work alongside my colleagues to deliver the partnership, strategy and creativity our clients require from us to advance their missions.”
Segalini was named to the 2022 ROI Influencers: Women in Business list, among other honors.