Somerset hearing aid manufacturer introduces world’s smallest device with ‘BrainHearing’ technology

Somerset-based Oticon said it recently introduced life-changing technology with its latest hearing aid device, which has “BrainHearing” technology.

This new family of custom hearing aid solutions were designed for a discreet and personalized listening experience.

Oticon said this groundbreaking technology, BrainHearing, is the world’s first custom in-the-ear hearing aid with an on-board Deep Neural Network that works more like the brain because it learned through experience.

“Oticon Own features life-changing technology that captures the power of BrainHearing to provide a personalized listening experience that allows people with hearing loss to focus on what matters most, with complete confidence,” Oticon President Gary Rosenblum stated.

Oticon Own provides a tailor-made experience to suit different lifestyle needs, with styles ranging from a full shell to Oticon’s smallest IIC (invisible-in-the-canal). The lineup is offered in five different styles, performance levels and colors to match one’s hair and skin tone, providing a truly personalized listening experience.

Oticon Own is the world’s first hearing aid with a Deep Neural Network embedded on the chip. Designed to learn through experience, the DNN was trained on 12 million sounds from real life to support the brain by providing access to important sounds in one’s environment.

Oticon Own was made for seamless connections to a variety of devices, offering the convenience of two-way, hands-free communication with select iPhone and iPad devices and direct streaming from select Android devices. With Oticon Own, users also get direct, high-quality streaming to easily stay connected with friends and family and enjoy their favorite music with easy, discreet control.