Under a new multiyear agreement, BetMGM’s trading team and experts will provide insight during various broadcasts including “Ferrall Coast to Coast,” “Pro Football Today” and “In-Game Live Primetime.” Additionally, SportsGrid’s lead pro football analyst, Warren Sharp, will deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,” Matt Prevost, chief revenue officer, BetMGM, stated.
BetMGM’s odds and promotions will now be featured throughout the entirety of “Ferrall Coast to Coast.” Sharp’s live reports also will be distributed over SportsGrid’s multimedia content platforms including the video streaming network, website, digital syndication publisher network and both companies’ social media properties.
SportsGrid Chief Operating Officer Adam Kaplan said: “We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year. By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.”