YouTube personality MrBeast launches 1st physical location at American Dream

Virtual dining concept and No. 1 app expands to immersive dining experience

MrBeast, the award-winning digital content creator known for his over-the-top stunts and charitable endeavors, on Tuesday announced the first-ever physical location of his hugely popular virtual restaurant, MrBeast Burger, at American Dream in the Meadowlands.

“American Dream is a world-class destination with one-of-a-kind experiences and first-to-market concepts, designed to delight a multigenerational audience,” Don Ghermezian, CEO of American Dream, said. “MrBeast sparks the same feeling of happiness and amazement in his huge viewing and dining base. His powerful and charitable brand is the perfect addition to American Dream’s all-star lineup of entertainment properties and attractions. We’re thrilled to be part of bringing his newest enterprise to life.”

MrBeast Burger will open its doors Sunday at American Dream in Court A, Level 3, above Big SNOW.

Don’t know about MrBeast? The pioneering YouTube personality, who takes extreme philanthropy, outrageous stunts and ultralavish prizes to an unprecedented level, launched his delivery-only restaurant brand in partnership with Virtual Dining Concepts and almost  instantly became the most downloaded app on iTunes and Google Play. It landed in the Top 5 most popular Google searches worldwide, and spawned the No.1 trending video on YouTube. Now, two years into its meteoric rise, MrBeast Burger brings its first full-service dining destination to American Dream.