Affinity named official credit union of Seton Hall University Athletics

Seton Hall University Athletics and Affinity Federal Credit Union on Wednesday announced a relationship that establishes Affinity as the official credit union of the university’s athletics program.

As a key partner, Affinity will sponsor Seton Hall’s men’s and women’s basketball, men’s and women’s soccer and baseball. Affinity will also participate in campus events like Freshman Move-in Day, Involvement Fair and University Weekend, plus have a strong presence on Seton Hall Athletics’ radio network and its social and digital platforms.

Affinity is the largest credit union headquartered in the state of New Jersey. According to a news release, community has always been a focus of the Basking Ridge-based credit union and is one of the pillars in its member-centric philosophy, rooted in a commitment to advancing members’ overall financial wellbeing.

“Affinity has a long history of being involved with its surrounding communities, including the students and faculty at Seton Hall University,” Jacqui Kearns, chief strategy officer at Affinity, stated. “We are dedicated to increasing the financial wellbeing of communities in the New Jersey area and are excited to have the opportunity to collaborate with the historic and powerful brand of Seton Hall Athletics.”

The Pirates’ relationship with Affinity Federal Credit Union was secured on behalf of the university by Seton Hall Sports Properties, LEARFIELD’s local team dedicated to Seton Hall.