Hoboken-based Floating Point Group on Tuesday said Chris Hazelton joined the firm as director of marketing.
With more than 15 years of experience in marketing and market research, the last seven of which he spent leading product marketing for cryptocurrency and cybersecurity services, Hazelton will drive FPG’s brand-building and market leadership across demand generation, content, public relations, social and product marketing.
Prior to FPG, Hazelton built and led marketing teams for custody technology provider Fireblocks, mobile security pioneer Lookout, as well as BlackBerry’s $400 million enterprise software division. His experience also includes 10 years as an industry analyst with S&P Market Intelligence and IDC Research.
“Blockchain and cryptocurrency companies are remarkably unsuccessful as a cohort in communicating what they do,” Kevin March, co-founder of Floating Point Group, stated. “Chris’s experience as a marketing leader at several exceptional businesses will help us refine our message to an institutional audience that’s overwhelmed with new information and show tangible examples of how we’ve helped customers like them scale successfully in crypto.”
The cryptocurrency prime brokerage said it hopes Hazelton will use his crypto marketing experience, which includes launching the first permissioned DeFi pool and first Web3 development platform, to work directly with FPG’s co-founders to build a roadmap to empower the next wave of institutional adoption.