CMI Media Group, a leading media strategy, planning, innovation and buying agency for the nation’s top health care companies and part of WPP, announced the executive appointment of Rebecca Mills as executive vice president, group client director.
Parsippany-based CMI said Mills brings proven experience in strategic brand leadership to the media agency, as she has over 20 years’ experience overseeing planning, investment, analytics, operations, communications and custom content teams. Over the course of her career, she’s built a reputation for being a deeply entrenched client partner, innovative thinker, and inspirational team lead.
Mills’ career has been centered on leading and representing major flagship brands, including Johnson & Johnson’s Consumer Healthcare division, Estee Lauder, HSBC and Coca-Cola. Most recently, Mills worked within L’Oreal’s ACD division that homes in on medical and scientific skin care advancements with a focus on reaching dermatologists, primary care physicians, pediatricians, oncologists and pharmacists.
In her new role, Mills will be partnering with the client to offer strategic, effective and efficient ways to move businesses forward. She will also be ensuring that both the client and the team of media, data, customer experience and analytics experts working on its business receive the support and resources they need to thrive.
Additionally, Mills will also be mentoring her team to ensure that every person touching the account brings proactive results.
Mills will be reporting to Chief Client Officer Melissa Barnhart, who said, “Our group client directors are the CEOs of our largest clients. This is an enormous responsibility — one that Rebecca is well prepared for with her years of experience managing large, cross-functional teams, spanning agency networks at an international scale.”
“My vision for this role is to ensure that our media plans are as innovative as the brands we serve. This isn’t innovation for innovation’s sake, this is innovation with a purpose,” said Mills. “This is astute attentiveness. It is the rigor we apply when mining for insights that can change both our perspective and the path our plans take. It’s a strategy with a mission, because the brands we are privileged to work on can literally change and save lives. We owe this to our clients and even more so to the patients, their caregivers, and their trusted medical advisers.”