J&J announces name for its spinoff consumer health company: Kenvue

Anchored by brands such as Band-Aid, Tylenol and Listerine, it’s expected to break off from J&J in 2023

Global health care giant Johnson & Johnson took another step toward transitioning its iconic brand into two independent companies with the announcement Wednesday that it will call its planned consumer health company Kenvue.

Company officials say Kenvue (pronounced ken-view) is inspired by two powerful ideas: “ken” — meaning knowledge, an English word primarily used in Scotland; and “vue” — referencing sight.

Here’s the idea: With rich knowledge of human needs and deep consumer insights, Kenvue will deliver meaningful, personal health solutions, company officials said.

Thibaut Mongon, the CEO designate, said the announcement is a milestone.

“Unveiling the Kenvue brand is a defining moment for our stakeholders and an important part of the planned separation,” he said. “We breathe life into some of the world’s most iconic and beloved brands every day, so we harnessed that same expertise, love and energy into developing our new corporate identity.”

Kenvue will become a standalone leading global consumer health company in 2023, subject to legal requirements, including consultation with works councils and employee representatives. More information regarding Kenvue, including the company’s board of directors and financial transaction information, will be available at a later date.

This much is clear now: Kenvue will be a global player from Day One, as it will have a number of iconic brands, including Band-Aids, Listerine, Neutrogena, Tylenol and others.

The Consumer Health segment generated revenue of $14.6 billion in full-year 2021 and, following the planned separation, Kenvue would generate sales in over 100 countries, driven by world-class innovation capabilities and demonstrated business momentum.

In recent years, Johnson & Johnson has focused the Consumer Health business and advanced its innovation, enabling it to reach more consumers with products that truly make a difference in peoples’ lives, while simultaneously expanding margins and delivering healthy financial results.

These actions have bolstered positions in Self Care, Skin Health and Essential Health.

Mongon said Kenvue’s purpose, “Realize the Extraordinary Power of Everyday Care,” will guide the company’s actions and long-term aspirations, from strategy to talent philosophy and more.

“We believe that daily self-care rituals add up over time and have a profound cumulative impact on your well-being,” he said. “This is the extraordinary power of everyday care. And our work is to put that power into the hands of consumers around the world.”

Company officials feel Kenvue’s visual identity will represent the company’s timelessness, while allowing space for its iconic brands to also have a home.

The new logo centers on the “K” symbol, embodying the company’s strengths — the geometry of the rectangle representing scientific precision and the round edges evoking the warmth of care.

The corporate name is depicted in a distinctive logotype in a rich green. This strong, distinctive color works in harmony with the multicolored palette of the company’s portfolio of well-known brands.

Usage of the new company logo and corporate brand identity will be effective upon completion of the planned separation.

Johnson & Johnson CEO Joaquin Duato said it was an exciting day for the company.

“Today’s announcement is another milestone for the Consumer Health business,” he said. “Kenvue is poised to thrive as a standalone company with a leading portfolio of brands consumers love and trust. I’m confident in this team and excited to see what the future holds.”