Summit Health and CityMD revealed a new brand logo Thursday morning, one they feel reinforces their shared commitment to deliver high-quality, patient-centered care — and support for patients at every step of their care journey.
The modern new design mark, made up of four intersecting arrows, represents Summit Health and CityMD’s joint commitment to paving the way for a new kind of health care that puts patients in the center, officials said.
CEO Jeff Alter said it’s the next step in the timeline of the organization.
“Since first merging in 2019, Summit Health and CityMD have both evolved greatly — from playing a central role in pandemic care to expanding in new places and new providers — while increasingly working effectively as a single, connected care team,” he said.
“We want to showcase how we’ve grown to serve our patients — and the strong connection between Summit Health and CityMD. Our patients should know that, no matter where they come to see us, they will find high-quality care for all their needs, from everyday primary care to specialized and urgent care.”
Summit and CityMD officials said the brand refresh is part of a continued investment in building and growing the two brands to serve patients in distinct but connected ways:
- Summit Health: All primary and specialty care;
- CityMD: All urgent care.
As the company grows, it will continue to consolidate its portfolio under these two brands.
Chief Marketing Officer Matt Gove said the branding reinforces the vision and the mission of the two groups.
“Together, we support patients at every step of their care journey, connecting the dots to make it easy for them to access high-quality care and a better experience,” he said. “From care right now to care for a lifetime, we’re here for our patients.”
Over the course of the next 24 months, the new brand identities will come to life across over 370 physical locations in the New York metropolitan area and Oregon, digital platforms and a multichannel marketing campaign.
The new branding was developed in partnership with the consultancy firm Lippincott.