British accessories brand opens new store in Mills at Jersey Gardens

Radley London is planting roots in partnership with Simon Properties

Following the U.S. launch of the iconic British-born accessories brand in fall 2017, and the opening of four successful retail stores in the last year, Radley London announced the opening of its fifth store in partnership with Simon outlet properties. The store is located in one of Simon’s top premium locations in the Mills at Jersey Gardens in Elizabeth.

Radley London offers the full category assortment of the brand’s collection of beautiful handbags and accessories that blend creative design, quality materials and immaculate craftsmanship, with plenty of personality to finish.

Radley London has been experiencing  incredible success of the brand in the U.S. market. Having secured listings in key retailers, including Macy’s, QVC, Hudson’s Bay, Amazon and Belk, and successfully opening its first four locations in Las Vegas; Orlando, Florida; Desert Hills, California; and Miami, Radley has firmly hit upon a sweet spot within the U.S. accessories market — bringing craftsmanship and its signature Scottie dog to a new audience that has instantly connected with the brand.

From leather satchels to trendy backpacks to chic party clutch bags, Radley London designs each piece to be a timeless classic and become a “go-to” accessory, no matter personal style.

“The initial growth and sales performance within the U.S. has been incredibly promising and, as a business, we can see that we fill a unique gap in the market that has resonated with retailers and customers alike. Our combination of classic British heritage, playful spirit and contemporary styling at an affordable luxury price point delivers something new within a crowded sector. The U.S. is an enormous market that we are excited to be evolving within. Working hand in hand with our retail partners, alongside our own U.S. e-commerce offering, we can’t wait to continue driving growth as we look to cement Radley as a key global player within the accessories space,” Justin Lilja, vice president of U.S., stated.