R.J. Brunelli appointed exclusive leasing agent for 246,000 sq. ft. Ocean County shopping center

Laurel Square is anchored by At Home, along with Planet Fitness, Dollar Tree and soon-to-open Ashley Furniture

New Jersey's most heavily-trafficked At Home store anchors Laurel Square, joined by Planet Fitness, Dollar Tree and a soon-to-open Ashley Furniture. The property owner is in negotiations with a regional specialty grocery store for the remaining anchor spot at the Ocean County center, which offers direct access to Routes 70 and 88, and Van Zile Rd.

R.J. Brunelli & Co. LLC said it was appointed exclusive leasing agent for Laurel Square, a 246,235-square-foot shopping center in the heart of Brick Township’s retail hub, according to a Monday announcement from the Old Bridge-based brokerage. The center is owned by Brixmor Property Group.

Located at 1930 Route 88, the recently renovated Ocean County property is currently anchored by At Home, Planet Fitness and Dollar Tree, with Ashley Furniture now under construction and expected to open by the end of this year. Additionally, the property owner is in negotiations with a regional specialty grocery store that will join Ashley in the center’s former Pathmark space. Meanwhile, a new Soho Salon Suites is opening this month.

“The additions of Ashley and the specialty grocer will round out an anchor mix at Laurel Square that’s already well represented by At Home’s most-visited location in New Jersey, according to data from Placer.ai,” Danielle Brunelli, president and principal of R.J. Brunelli, stated. “The power of this shopping hub is further underscored by Placer.ai data showing that the neighboring Walmart ranks at the chain’s No. 6 location (out of 62) in state.”

R.J. Brunelli is now marketing seven inline, endcap and pad spaces at Laurel Square, ranging from a 1,300 to 7,900 square feet.

In particular, Brunelli noted that the landlord is willing to redevelop an approximate 2,300-square-foot pad building with drive-thru, previously occupied by a bank, into a two-tenant site. “This building is ideal for a fast-casual restaurant, bank and/or coffee shop with a drive-thru,” she said. Uses being explored for the remaining spaces include urgent care, dental, pet supplies, restaurants, financial services and children’s entertainment or tutoring.

“These represent excellent opportunities to locate in a high-traffic center offering three points of access to roads offering a combined daily traffic count exceeding 57,000 vehicles,” she said.

With direct access to Route 88, Route 70 and Van Zile Road, Laurel Square serves a trade area of 192,332 residents with an average household income of $123,114 within a five-mile radius. The property also benefits from a daytime population of 173,190 within the five-mile trade area.

Brixmor recently modernized the center with an upgraded façade, a new pylon sign and other improvements.

Among the newly signed tenants, Ashley will open in 29,356 square feet, while the state’s first Soho Salon Suites, occupying 5,200 square feet, offers a mix of individual suites for over 20 independent beauty and body care professionals.