Kitchen & Associates rebrands as ‘Thriven Design’

New name, visual brand identity reflect firm’s mission to create positive change through innovative design

Collingswood-based Kitchen & Associates, a leading multidisciplinary design firm, recently announced its official rebrand to “Thriven Design.” The rebrand exemplifies the organization’s continued focus on client service and impact-driven design, and includes the new name, visual brand identity and state-of-the-art website.

The new name is a nod to the firm’s legacy of creating places where people thrive and its commitment to serving others and enacting positive change. Developed as a forward-thinking and interactive demonstration of Thriven Design’s deep portfolio, the new website was designed to bring the new brand to life and showcase the stories, people and projects making an impact across the country.

“For over 50 years, our firm has been guided by the idea that design changes the way people live, work and interact with their environment for the better,” Matthew Bartner, managing principal at Thriven Design, stated. “Our new look and feel represents an exciting new chapter of service and growth for the firm, and better reflects our longstanding multidisciplinary approach and focus on community impact.”

Since its founding by architect and urban planner Benjamin Kitchen, the firm has been a pioneer in socially responsible and environmentally conscious work. Today, Thriven Design’s experienced team of architects, engineers, community planners and interior designers offer the firm’s national client base comprehensive design and building services. The firm’s extensive portfolio spans affordable, market-rate and student housing, adaptive reuse, asset preservation, large-scale site planning, commercial facilities and more.

“The firm recently entered a new phase of leadership and strategic expansion, creating the perfect opportunity to ensure our branding reflects who we are as a company,” Richard Carbone, senior director of business strategy at Thriven Design, said. “With the launch of Thriven Design, our clients can expect the same commitment to excellence from the same talented team, with an expanded suite of services and opportunities across our portfolio.”

The rebrand was led by Cohere, an award-winning creative and design-forward branding agency based in Philadelphia. The communications strategy and rollout were headed by Maven Communications, an integrated public relations, social media and content marketing agency in Philadelphia.