Tabula Rasa HealthCare adds strategist to newly created role of chief commercial officer

Tabula Rasa HealthCare on Tuesday said it appointed April Gill to the newly created role of chief commercial officer, where she will oversee development and execution of TRHC’s commercialization with broad responsibility for strategy, product, marketing, communications, sales and account management activities.

Gill has more than 20 years of experience in health care with a proven track record exceeding client satisfaction, sales and profitability goals.

“April is an accomplished executive with a wealth of health care expertise focused on commercialization efforts, client success and business strategies to drive growth,” Brian Adams, president and interim CEO of TRHC, said. “I am thrilled to welcome April to TRHC and look forward to working with her and the entire team as we advance our go-to-market strategy to take advantage of existing and emerging opportunities adjacent to our core PACE market.”

Prior to joining TRHC, Gill served as executive vice president and general manager, health plans & health systems, for Virgin Pulse (formerly Welltok), where she led development of value-based products, software and services for the health plan and health system markets. Prior to that, she was chief strategy officer & senior vice president, solution management, for Welltok, with a focus on execution of strategic initiatives and leading a cross-functional team responsible for product, marketing, sales and consumer experience.