Wyndham Hotels & Resorts on Tuesday unveiled the name of its 24th brand, ECHO Suites Extended Stay by Wyndham.
Officially the fastest-growing brand in the Parsippany-based company’s development pipeline, the brand has 120 hotels in its pipeline across the U.S., well ahead of the company’s previously shared end-of-year goal.
“In six short months, ECHO Suites Extended Stay by Wyndham has secured its place as the fastest-growing brand in our development pipeline, highlighting continued, robust demand from both travelers and developers for budget-friendly, extended-stay offerings,” Geoff Ballotti, CEO and president, Wyndham Hotels & Resorts, said. “Imagined and designed from Day One with the constant input, review and oversight of many of our nation’s most experienced extended-stay developers, ECHO Suites was engineered with one specific goal in mind: creating an ROI-driven prototype that is as cost-efficient to build as it is to operate.”
ECHO Suites was crafted to help maximize efficiencies and reduce operating costs, all while providing a “home away from home” optimized for longer-term guests. Born from the core values of being simple, minimal and modern, the brand focuses on providing guests with efficiently designed spaces and thoughtful essentials, providing the foundation of a great stay.
Added Ballotti: “More than ever, travelers today are looking for value, especially long-term guests booking extended stays. At the same time, they want a space that looks and feels like them. A space that’s well-designed and inviting. We believe, if you can give them that, they will come back, night after night, stay after stay. That’s what ECHO Suites is all about: giving guests a great extended stay experience, at a great price, so that, like an echo, they repeat it, over and over again.”
The purpose-built, all new-construction, 124-room ECHO Suites prototype requires just under 2 acres of land and has a highly competitive cost per key. Coming in at approximately 50,000 square-feet — nearly 74% of which is rentable — individual rooms average 300 square feet. The rooms consist of single- and two-queen studio suites with kitchens as well as efficiently-designed public spaces — a lobby, fitness center and 24/7 guest laundry — that help to limit labor needs.