Messaging and branding. Advocacy and outreach. The need to have a good public affairs firm has never been greater. We spoke with eight of the best in the state to get their take on the sector. Here are their thoughts on three key questions:
- In an age when anyone, anywhere, at any time can disseminate information, how can a modern-day public affairs firm break through the noise and deliver the message of its clients to the masses?
- What are you doing now that you may not have been doing one, three, five years ago?
- What is your best sales pitch to a potential client who currently is not using a PR/PA firm?
Click on their images to see their answers.